USATT 2019 Expands: Here’s What On For 2019

New York, New York. July 7 - The USA Trade Tasting (USATT) event is an annual New York City wine, beer & spirits expo that gives opportunities to buyers from all across the USA to meet global wine, beer, and spirits suppliers. Now in its fourth year, the USATT event will take place on May 13-14, 2019 with an expanded schedule of events for members of the alcohol beverage industry. Events new in 2019 include an expanded two-day business conference, a networking breakfast for large retailers, coaching sessions for sales team members, and a private tasting of award-winning wines, beers and spirits.

As a result, the 2019 USATT will be the premier industry event for attendees to learn about important new trends in the U.S. marketplace, network with industry professionals and establish the kinds of connections that will help drive future business success. The centerpiece event will be the USA Trade Tasting, which has become the best place for distributors and importers to source their next award-winning brand.

In 2018, more than 2,000 people attended the two-day USATT event, and more than 100 exhibitors displayed their products in a Grand Tasting Hall at the Metropolitan Pavilion in New York. Over a two-day period, importers, distributors, brand owners, and retailers were able to taste and sample these products.

In addition to this action-packed USA Trade Tasting, event organizers Beverage Trade Network are adding the following elements to what is shaping up to be the most dynamic wine and spirits event of the year:

• ABID (Alcohol Beverage Importers and Distributors) Conference - This two-day business conference, designed to run in parallel with the USATT conference, is specifically designed to help small and mid-sized wine, beer and liquor distributors in the U.S. grow their bottom line. There will be two days of educational sessions, panel discussions, workshops and networking opportunities. Topics will include everything from how to create and launch a new brand to how to optimize logistics for U.S. importers.

• USA Wine, Spirits and Beer Ratings Winners Tastings - This will be a unique opportunity to taste the Top 100 winners of the USA Wine, Spirits and Beer Ratings. These Wine, Spirits and Beer Ratings events are the only event of their kind within the U.S. market that evaluate products on the basis of Quality, Value and Packaging & Design. These three unique judging criteria result in selecting products that are both marketable and consumer-driven.

• BIG Retail Networking Breakfast - A cornerstone of the USATT conference is connecting buyers and sellers, and one event that is brand-new for 2019 is the BIG Retail Networking Breakfast. This is a networking session designed for big retailers (those with more than $10 million in annual sales and more than 4 retail locations) that are looking for tips and insights on how to stay competitive and grow their bottom line. If you are looking to grow your business by tapping into powerful trends, such as the private label trend for retailers, this is the place to be.

• USATT Cocktail Party - There’s no better way to celebrate the event’s location in New York City than to socialize with fellow industry professionals at one of the city’s top on-premise establishments. The USATT event takes place in the vibrant Chelsea neighborhood of New York City, which offers immediate proximity to the bars, restaurants and lounges of both midtown Manhattan and Greenwich Village.

• Coaching Sessions - Looking for a way to boost your sales? Have members of your sales team sign up for two-hour coaching sessions, which will be offered over the course of the two-day business conference. These coaching sessions are a great way to motivate your sales team members, learn new selling techniques, and gain new perspectives on how to open new accounts.

The combination of so many different events and features into two action-packed days in New York City is what differentiates USATT 2019 from any other wine, beer or spirits conference in the United States. The USATT is now the premier sales, distribution and marketing event for importers, distributors and retailers in the U.S. Super Early Bird pricing for the event will be available until July 20, 2018.

About Beverage Trade Network

Beverage Trade Network (BTN) hosts events, competitions, expos, tastings and conferences for the alcohol beverage industry on a global basis. In addition to the USATT, for example, BTN also hosts the highly acclaimed London Wine Competition. BTN also hosts the China Wine Competition in Shanghai, the International Bulk Wine & Spirits Show in San Francisco and London, and a number of other events in Asia, Europe and North America.

Beverage Trade Network is dedicated to helping wine producers and wine brand owners get closer to buyers, distributors and retailers. As part of this mission, Beverage Trade Network organizes events as part of a wider drinks initiative to introduce new brands, producers and manufacturers to the global marketplace.

Join The Private Label, Bulk Wine, Bulk Spirits and Contract Manufacturing Industry on July 25-26 in San Francisco.

No show offers buyers a greater opportunity to meet producers who offer private label wine, spirits, bulk wine, bulk spirits and contract manufacturing. IBWSS is the ONLY show in the US that will bring the world to you.  Over the course of two days leading figures from the global and US wine industry will share their advice, insights, and experiences on how bulk wine and spirits can help grow your private label and branded product business. The event will include a combination of conference sessions and workshop-style sessions.

WHEN AND WHERE

South San Francisco Conference Centre, July 25-26, 2018.

SHOW TIMES:

Conference Starts: 9 am

Expo Floor Opens: 11 am

The theme of the IBWSS San Francisco conference is ‘Bulk up your bottom line’. This is your opportunity to learn all about how you can unlock new opportunities in private label, bulk and contract manufacturing.

WHO SHOULD ATTEND?

IBWSS buyers are other wineries and distilleries looking to meet up their demand, Importers, Retailers, and Distributors looking for private label programs, negotiants who are looking to meet the growers and producers. Get your visitor pass today and meet the leading bulk and private label suppliers from all over the world.

GET YOUR FREE VISITOR PASS HERE and avoid $40 gate fee.
 

In May 2018, New York City will once again become the center of the alcohol beverage trade, as two major events open their doors to members of the wine and spirits industry: the United States Trade Tasting (USATT) event and the Alcohol Beverage Importers & Distributors (ABID) conference. Both of these events will take place on May 15-16 at the Metropolitan Pavilion, and both of them are now open for conference registration.

Who should attend the USATT event?

The United States Trade Tasting event is the largest event of its kind in the nation. Within the Metropolitan Pavilion of New York City, buyers and sellers meet to discuss new partnerships and new deals. Domestic and international brewers, distillers and wineries showcase their newest and most innovative products to importers and distributors, who are looking for new products they can bring to the U.S. market.

There is plenty of business activity that goes on right on the exhibition floor, making the USATT event the premier event of its kind for getting your alcohol beverage products in front of potential buyers. The highlight of the entire show is the Grand Tasting Hall, where more than a hundred exhibitors set up demo booths and conduct live tastings for potential buyers.

Who should attend the ABID Conference?

The Alcohol Beverage Importers & Distributors conference is geared to the specific needs of small- and mid-sized distributors who are looking to gain traction within the competitive U.S. marketplace. This is a two-day event filled with speaker presentations, lively panel discussions and plenty of time for networking and discussion. Nearly a dozen speakers – all of them leading names within the wine and spirits industry – will share their tips, advice and actionable insights on how to gain traction if you are an importer or distributor.

Can I attend both?

Absolutely. In fact, both the USATT event and the ABID Conference are taking place within the same Metropolitan Pavilion exhibition space. It is expected that importers and distributors will visit the trade floor of the USATT, and that some exhibitors will also attend several of the most relevant sessions of the ABID conference. To make that possible, the organizer of both events, Beverage Trade Network, is giving all early bird exhibitors at the United States Trade Tasting event complimentary admission to the ABID conference.

While many of the sessions of the ABID conference are geared specifically to the needs of importers and distributors, some of the sessions – such as one that is dedicated to marketing and selling to young millennial wine drinkers – will appeal to wineries, breweries and distilleries looking to enter the U.S. marketplace. If you are looking for unique insights into how products are sold to both on-trade and off-trade establishments in the United States, the ABID conference is the place to be in May 2018.

How do I register to attend these events?

If you are interested in registering as a Visitor at the United States Trade Tasting event, you can sign up here: http://usatradetasting.com/

If you are interested in signing up to attend the ABID conference, you can sign up here: http://abidconference.com/en/

We look forward to seeing you in New York City in May for what is shaping up to be a very dynamic and interesting month for the U.S. alcohol beverage industry!

Can I attend both?

Absolutely. In fact, both the USATT event and the ABID Conference are taking place within the same Metropolitan Pavilion exhibition space. It is expected that importers and distributors will visit the trade floor of the USATT, and that some exhibitors will also attend several of the most relevant sessions of the ABID conference. To make that possible, the organizer of both events, Beverage Trade Network, is giving all early bird exhibitors at the United States Trade Tasting event complimentary admission to the ABID conference.

While many of the sessions of the ABID conference are geared specifically to the needs of importers and distributors, some of the sessions – such as one that is dedicated to marketing and selling to young millennial wine drinkers – will appeal to wineries, breweries and distilleries looking to enter the U.S. marketplace. If you are looking for unique insights into how products are sold to both on-trade and off-trade establishments in the United States, the ABID conference is the place to be in May 2018.

How do I register to attend these events?

If you are interested in registering as a Visitor at the United States Trade Tasting event, you can sign up here: http://usatradetasting.com/

If you are interested in signing up to attend the ABID conference, you can sign up here: http://abidconference.com/en/

We look forward to seeing you in New York City in May for what is shaping up to be a very dynamic and interesting month for the U.S. alcohol beverage industry!

On February 26, the International Bulk Wine & Spirits Show (IBWSS) officially opened at the Royal Horticultural Halls in London. The event kicked off with a brief keynote address and welcome by award-winning business editor Richard Siddle, who outlined the dramatic growth in the bulk wine industry in the UK and gave a brief outline of what participants could expect to learn in both the morning and afternoon sessions.

The busy Tasting Floor saw many genuine buyers mingling with the producers. Business cards were exchanged, samples were poured and hands were shaken.

The morning session started with a presentation by Clive Donaldson, wine sourcing manager at Wm Morrison Supermarkets PLC. Donaldson outlined what UK retailers are really looking for in private and bulk suppliers. Shelf space at UK retailers is increasingly scarce, so there is tremendous demand for wines that customers are actually willing to drink. The logic is simple: “If customers want to buy a product, we will want to buy the product.”

At one time, the decision by retailers to carry private label wines often involved a consideration of the trade-offs between price and quality, but not any longer. The average consumer is becoming much more sophisticated and the private label wines you can now find on the shelves of London’s top retailers are now of considerable quality. That has raised the bar for international winemakers attempting to access the fast-growing UK market.

In fact, the issue facing many UK retailers is not whether or not they should get involved in the private label industry, but rather, what sorts of private label brands they should be creating. In a panel discussion that also took place in the morning of Day 1, participants led by Andrew Catchpole, editor at Harpers Wine & Spirit, discussed the best ways to go about creating a private label program.

The important point to keep in mind here, said the participants, was that both small and large retailers are already heavily involved in the private label and bulk wine trend. In fact, according to many wine analysts, bulk wines now account for more than 50 percent of all wine sold in the UK, and that trend is only accelerating. In a market such as the UK, the competition is high and producers need to understand the needs of retailers as well as consumers to succeed.

There are a number of important things to keep in mind, in order to make sure that your private label program is working as planned. For example, you need to consider factors like best routes for sourcing, consistency of supply, quality control, and the potential marketing synergies in expanding a private label range.

Throughout the first day, speakers outlined in greater detail some of these factors that go into creating a highly effective private label program. For example, in the morning session, David Richardson of the WSTA discussed the regulatory issues specific to the bulk wine industry. He focused on the regulatory distinctions between bulk products and cased goods. What’s important, he says is to make sure that you are really capturing all the price advantages of shipping in bulk. You really need to have a handle on the hidden regulatory costs that might inflate your transportation costs. “Bulk has clear benefits,” he said, “but it also demands a higher level of commitment.”

Later, Barry Dick, MW went into finer grain detail about the differences between shipping with Flexitanks and International Standards Organization (ISO) tanks. When shipping in bulk, cost savings are just part of the total picture. You have to understand the important competitive differences of these two shipping standards (Flexi and ISO), he says.

By mid-day, the expo floor at the event had opened, and participants had plenty of time to mix and mingle with some of the exhibitors. All told, the exhibitors at the London event represented a range of bulk industry suppliers, importers and distributors, including Bear Creek Winery (California), Bodegas Vinival (Spain), Casa Girelli (Italy), Cortecchia (Italy) and Kingston Estate Wines (Australia). And, of course, there was plenty of innovation on display as well, such as the new spirit glassware from The Neat Glass.

The show floor gave participants a better chance to consider some of the strategic options for growing their own private label wine business. For example, should a UK retailer be talking with bulk wine suppliers from Australia and other New World wine destinations, or instead, keeping the focus much more on European bulk producers?

Answers to those types of questions were provided at an afternoon session led by Clem Yates, MW, who talked about private label and bulk strategies for importers and distributors. One issue she brought up was the need to avoid channel conflict. The problem, she says, is that private labels can put a strain on relationships with manufacturers. These wine and spirits brands are counting on distributors to get their products onto the shelves of retail destinations and can understandably feel a bit threatened when they see those same distributors embracing lower-cost private label brands.

Ultimately, suggested Yates, it’s all about seeing the emergence of new brands as an opportunity, not a threat. Those new brands are helping to grow the overall market, and can actually have a positive impact for wine suppliers. For example, consumers may develop a taste for red wines from Spain, and that could spark a trend that lifts all winemakers from Spain.

The excitement continues to build for the inaugural International Bulk Wine & Spirits Show (IBWSS) in London, which is the only show of its type within the UK. Registrations for IBWSS London 2018 are now open, but places are filling up fast!

With less than two months to go until the event in February, there has already been strong word-of-mouth buzz about some of the high-profile speakers coming to London, as well as some of the exhibitors heading to the trade show floor of the Royal Horticultural Halls. There's palpable excitement around the growth of the bulk wine industry within the UK.

The speakers appearing at the business conference component of IBWSS London 2018 will offer their insights based on in-depth market studies and perspectives gained from successful careers within the industry. The bulk wine market is now an incredibly important part of the overall UK wine market, and having a chance to meet and interact with these speakers during the two-day business conference will be invaluable. This is just a quick overview of what you will learn:

• How to build a private label strategy

Clem Yates, Sourcing and Supply Director at Off-Piste Wines, will examine the thought process that needs to go into crafting a private label strategy that works for importers and distributors;


• How to create a profitable private label brand

Andrew Catchpole of Harpers Wine & Spirit Magazine will lead a roundtable discussion on how retailers can build a profitable private label; 

• How to spot new market opportunities

Florian Ceschi, Director at Ciatti Europe, will present important findings and data from his companyÕs Global Bulk Market Report. This is a great opportunity to learn about New World markets like Chile and South Africa, and why they play such an important role in the UK bulk wine market;

• How to attract the attention of retail buyers 

Clive Donaldson, Wine Sourcing Manager at Wm Morrison Supermarkets, will guide you through the mindset of a supermarket retailer buyer. You'll learn what they are looking for, as well as how to attract their attention. Supermarkets are key players in the UK bulk wine market, and youÕll find out exactly what they want;

• How to optimize your business model for profitability 

Mark Lansley, CEO of Broadland Wineries, will walk through the various steps needed to drive top-line revenue growth and bottom-line profitability for bulk wine business models.


Whether you are looking for insights on how to optimize an already-existing business model, or how to create a new business model and strategy from scratch, the insights provided by these speakers will be invaluable. YouÕll learn how to maintain the quality of your bulk supply program, how to deal with regulatory issues when they arise, and how to set up a corporate responsibility program.

In addition, there will be plenty of opportunities to meet one-on-one with some of the biggest names in the industry. Whether itÕs talking with Richard Siddle, an award-winning business editor, or asking questions during one of the two informative panel discussions scheduled for the event, youÕll have access to the latest thinking from industry insiders. This is more than just one-size-fits-all thinking: this is a real opportunity to hear well-articulated answers customized for your specific business.

In addition, the trade show component of the IBWSS London event will give supermarkets, retailers, restaurants, wineries, distilleries and other buyers a premier international platform to source bulk wine and spirits and meet private label suppliers. For two days, youÕll have a chance to spend time on the trade show floor, meeting one-one-one with both buyers and sellers in the very center of London.

IBWSS buyers represent a diverse lot: wineries looking to meet their demand, importers looking to diversify their portfolio, retailers thinking about creating their own private labels, and brokers who are looking to 

meet new growers and producers. There are plenty of opportunities to get in front of all of them at IBWSS London and make your mark on the rapidly-growing UK bulk wine market.

By participating at this blockbuster event in London this winter, you will walk away with the knowledge, connections and relationships needed to prosper in the competitive UK bulk wine marketplace for years to come. 

Click here to obtain your visitor pass today.


When and Where

26 & 27 February, 2018, The Royal Horticultural Halls, London, UK

An all-star lineup of speakers is headed to the first-ever International Bulk Wine and Spirits Show (IBWSS) in February 2018. These high-profile personalities will gather together over a two-day period (February 26-27) at the Royal Horticultural Halls in the very heart of London. There, they will give unique insights and analysis on the UK bulk wine and private label market that you just can’t find anywhere else.

The goal of this year’s IBWSS London event is to give participants both a high-level macro view of key trends and strategies, as well as provide some very granular advice on day-to-day tactics to succeed in the marketplace. With that in mind, the organizer of the show, Beverage Trade Network, has curated a speaker’s list comprising the who’s who within the industry, including the following:

• Neil Anderson – Managing Director, Kingsland Drinks
• Paul Braydon – Buying Controller, Kingsland Drinks
• Andrew Catchpole – Editor, Harpers Wine & Spirit Magazine
• Florian Ceschi – Director, Ciatti Europe
• Robin Copestick – Managing Director, Copestick Murray
• Barry Dick, MW – The Wine Superhero
• Clive Donaldson – Wine Sourcing Manager, Wm Morrison Supermarkets
• Mark Lansley – CEO, Broadland Wineries
• David Richardson – Regulatory & Commercial Affairs Director, WSTA
• Mark Roberts – Head of Sales, Lancaster Wines
• Andrew Shaw – Group Wine Buying Director, Conviviality PLC
• Richard Siddle, Award-winning business editor
• Clem Yates, MW – Sourcing and Supply Director, Off-Piste Wines

Picture of Timm Hanni at the previous IBWSS conference which was held in San Francisco. IBWSS now comes to London. 

These IBWSS London speakers will provide a valuable top-down overview of the bulk wine marketplace, enabling participants to see the broad trends and strategies at work. For example, Florian Ceschi of Ciatti Europe will go over some of the key findings and statistics in his company’s Global Bulk Market Report, in an effort to help identify new opportunities for producers and negociants. Clem Yates of Off-Piste Wines will analyze how importers and distributors can create a private label and bulk strategy that minimizes channel conflict, while David Richardson of the WSTA will review the varying regulatory issues facing importers of bulk products.

Where IBWSS London really differentiates itself is the ability to drill down on specialized topics with the help of experts. For example, what exactly is the best way to import bulk wines from overseas countries? Barry Dick, MW (The Wine Superhero) will provide relevant data and insights on the comparative benefits of Flexitanks vs. ISO tanks as a bulk shipping method.

Another question participants might have is: What’s the best way to use the bulk wine and private label market as part of a new business model? Mark Lansley of Broadland Wineries will focus specifically on how the bulk wine and private label market can drive both top-line revenue growth and bottom-line profitability.

By attending these talks, participants will be empowered to think creatively about how to develop their own strategies and tactics that have been customized according to their own unique situation. 

For example, what if you’re a small or mid-size supermarket chain trying to compete with the huge supermarket retailer in the UK? You’ll definitely want to listen to Clive Donaldson’s presentation on how to select a supplier. Donaldson draws on his experience in the industry with Wm Morrison Supermarkets, explaining how he selects a supplier and what he’s really looking for when he does.

Or, what if you are struggling with quality control issues as part of your bulk wine program? Geoff Taylor of Campden BRI will review the quality challenges facing bulk wine market participants and then suggest ways to avoid them, while Andrew Shaw of Conviviality PLC will review the benefits of having a bottled in market strategy.

There are also two panel discussions scheduled during the IBWSS event. These two panel sessions represent a unique opportunity to ask questions one-on-one with some of the leading names in the industry. On Day 1, Andrew Catchpole will lead a panel discussion on how retailers can build a profitable label program, and on Day 2, Richard Siddle will moderate a panel discussion on the bulk wine and private label industry featuring noted industry insiders Robin Copestick, Mark Roberts and Denys Hornabrook.

For participants attending IBWSS London, these will be two action-packed days featuring some of the industry’s best and brightest. You will hear them deliver their insights and views and then interact with them one-on-one. For anyone thinking of how to get involved in the UK bulk wine market, attending the IBWSS London event in February 2018 is going to be the must-attend event of the winter.

WHERE AND WHEN

February 26-27, 2018. The Royal Horticultural Halls, 80 Vincent Square, London, SW1P 2PE

Who Should Attend?

Whether you are a grower, winery, distillery, brewery, importer, distributor, retailer or a negociant that’s just starting out, or work in bulk, private label or contract bottling at an established beverage company, or simply wish to expand your skill set and gain new perspective in bulk and private label business, IBWSS Conference is a must attend event.

Check back here regularly to find out what's going on at NZ Exporter.

New Zealand showcased as a world-class wine producer

New Zealand was under the spotlight as a world-class wine producer In January 2017 with an influx of international media and wine trade arriving to attend a series of events that showcased the country’s diverse regions and wine styles. New Zealand Winegrowers hosted over 90 international wine experts from around 20 countries at several events across the country including the Aromatics Symposium in Nelson, Pinot Noir NZ 2017 in Wellington, and Classic Reds in Hawke’s Bay.

“Our guests came to discover what makes New Zealand such a unique place to grow grapes and explore the evolution in our wine styles” said Philip Gregan, CEO of New Zealand Winegrowers. “New Zealand may produce less than 1 per cent of the world’s wine but we are attracting serious global attention. The events come at a time when New Zealand wine exports are riding high, exceeding a record $1.6 billion”. “We are confident the upcoming events will continue to fuel the interest in our world-class Pinot Noir, Sauvignon Blanc, Chardonnay, Riesling, Syrah and much more. New Zealand is ready to shine”.

New Zealand wine is exported to more than 90 countries, and is New Zealand’s 6th largest export

Notes:
• Around 285 million bottles of New Zealand wine were exported in 2016. • 37,129 ha of wine grapes are planted in New Zealand.
• 7,919 ha are red wine varieties, 29,210 ha are white wine varieties.

New Zealand Winegrowers welcomes Trade Agenda 2030

New Zealand Winegrowers has warmly welcomed today’s announcement by the Prime Minister of the government’s new vision for trade strategy outlined in Trade Agenda 2030.

The shifts in trade policy will help increase the resilience of the New Zealand wine sector by creating more opportunities to grow exports and diversify markets said Jeffrey Clarke, General Manager Advocacy at New Zealand Winegrowers.

“Extending the coverage of quality free trade agreements and reducing non-tariff-barriers will ensure the wine industry continues to benefit from the open and rules-based trading conditions that have underpinned our success.”

“We also welcome the investment of an additional $91 million into the government’s trade architecture to make sure New Zealand can deliver on the aspirations of the trade agenda.” New Zealand wine exports have reached a record high and now stand at $1.61 billion up 5% for the year end January 2017. New Zealand wine is exported to more than 90 countries, and is New Zealand’s 7th largest export good. The industry is working towards a goal of $2 billion of exports in 2020.

New Zealand now top 3 wine import into USA by value

The value of New Zealand wine imported into the US has grown significantly in the past 12 months according to a recent Gomberg Fredrikson Report.

In 2016 the total value of New Zealand wine imported into the US reached US$400 million, now only surpassed by Italy (US$1,960 million) and France (US$1,589 million).

“To be third ranking in terms of value in the world’s largest wine market is outstanding, especially given New Zealand produces less than one per cent of the world’s wine”, said Philip Gregan, CEO of New Zealand Winegrowers.

New Zealand wine, especially Sauvignon Blanc, is very popular in the US and continues to grow at a rate much faster than the total market said Jon Moramarco, owner of The Gomberg Fredrikson Report.

“The growth doesn’t surprise me, just because of the quality and value of what New Zealand has to offer.” New Zealand wine exports have reached a record high and now stand at $1.61 billion up 5% for the year end January 2017. New Zealand wine is exported to more than 90 countries, and is New Zealand’s 7 th largest export good.

Notes:

• The Gomberg Fredrikson Report looks at month by month and year by year import figures provided by the US Department of Commerce along with data from US Customs.

• The US is the world’s largest and most competitive wine market. It became New Zealand’s largest market in 2015 overtaking the UK and Australia.

New Zealand Winegrowers releases first Sustainability Report

New Zealand Winegrowers has released the first ever report on the wine sector’s achievements in sustainability. The Report presents data collected from vineyard and winery members of Sustainable Winegrowing New Zealand – one of the first and world-leading sustainability programmes in the international wine sector.

The Sustainability Report highlights actions undertaken by the wine industry such as enhancing biodiversity, reducing and recycling by-products, optimising water and energy use, investing in people, protecting soil, and reducing agrichemical use.

In 2016, 98 percent of New Zealand’s vineyard area was certified by Sustainable Winegrowing New Zealand, and around 7 percent of vineyards operated under certified organic programmes, said Philip Gregan, CEO of New Zealand Winegrowers. “Wine producers from north to south are committed to protecting the unique places that make New Zealand’s famous wines. The Report illustrates the widespread participation in Sustainable Winegrowing New Zealand, and highlights some of the direct benefits of the programme.” “A core philosophy of the Sustainable Winegrowing New Zealand programme is continual improvement and the data presented in this Report will help us benchmark our achievements in the coming years.”

Notes:

• The New Zealand Winegrowers Sustainability Report can be downloaded here: http://www.nzwine.com/media-centre/downloads/

• 98% of New Zealand’s vineyard area was certified by Sustainable Winegrowing New Zealand in 2016. This equates to 35,558 Ha.

• 7% of New Zealand’s vineyard area was certified by independently audited organic programmes in 2016.

• Some wineries and vineyards choose to participate in more than one programme, for example they may be members of Sustainable Winegrowing New Zealand and be certified as organic and/or biodynamic.

• The Sustainable Winegrowing New Zealand programme is based on adherence to standards and guidelines used by the International Organisation of Vine and Wine.